La Rocca wind farm began operating in 2009. Its name comes from its location, Rocca della Ghingherina, a rocky peak on the Ligurian-Po watershed.

In conjunction with the construction of the wind farm, we undertook measures to minimise environmental impact and reduce electromagnetic fields. This involved constructing an electrical substation and installing an underground cable duct, thus eliminating 300 metres of overhead lines and dismantling three electricity pylons.

In 2011, we supported and promoted equipping a climbing site on Rocca della Ghingherina, working in collaboration with the Mountaineering Unit of the Civil Protection Department of the National Alpine Association to install bolts for eight climbing routes.

During the summer of 2013, the wind turbines at the wind farm supplied electricity for the inaugural “Musica nel Vento” festival which was sponsored by the Municipality of Pontinvrea.

In 2021, Legambiente included the Pontinvrea plant in its “Tourist Guide to Wind Farms”.

In July 2025, the “Museo del Vento” (Wind Museum) was inaugurated: the bases of the wind turbines have been transformed into site-specific works of art, created by artists who were invited to engage with the landscape, the monumental scale of the turbines and the surrounding natural and cultural context.